Friday, 14 August 2015

Samsung Looks to Get a Head Start On Apple with Its Next Jumbo Smartphone


Samsung

Samsung had long been the top Smartphone maker which had the highest market coverage over the years with its flagship Galaxy S models. But Apple slowly and surely crept on and finally seized the top Smartphone coverage by sharing it with Samsung this year. Samsung is hoping to make considerable leap in the market by launching its new jumbo sized hybrid between Smartphone and tablets ahead of Apple.

Samsung is set to release the new entrant in Galaxy Note and Galaxy S flagship with Note 5 and S6 Edge Plus. Galaxy Note 5 will possess a metal black body instead of the plastic along with a hugely improved stylus. On other Galaxy S6 Edge Plus will feature a 5.7 inch screen which curves over the sides of the device.

Samsung quietly shifts the launch date

Samsung for a long time had kept introducing its Smartphone at the Berlin based IFA electronic in September but this time it’s releasing much earlier than expected. The reason for releasing the new devices ahead of schedule in its New York is attempt to counter the release of Apple’s next iPhone, which will be unveiled in early September.

The next iPhones will possess bigger screen, which is creating pressure upon Samsung to get into market earlier with its bigger devices and dominate over the market with boosting of sales. In simple words Samsung is saying its customers to look out for its devices to buy this time around. Samsung Note line will be launching ahead of the bigger screen iPhone for the first time in the market with the release of next iPhone in the September 9 event.

Apple goes the bigger way

Apple devices were usually happened to be smaller in size but great in performance. However, Apple even jumped into bigger screen by introducing new iPhone 6 and 6 Plus which took away the shine and advantage from the Samsung devices. Going with bigger screen helped Apple churning out immense sales with 47.5 million devices sold in just June quarter, which is 35% hike against the previous year stats.

With bigger screen iPhones Apple made its entry into the phablet business with pomp and success. It should be noted that 13% of Smartphone sold in US in the second quarter were devices with 5.5 inch screen or larger. Apple is on the verge of quickly dominated in the Phablet market which was once dominated by the Samsung Note and Galaxy devices.

Samsung rise up to the challenge

Samsung had made significant changes in its Note line by bringing hardware redesign to lend a more premium feel to the device and divert them from the Apple devices. Though Samsung had not much change to its Galaxy S Smartphone over the years and this time they had introduced much talked curved screen. In order to compete in the highly competitive Smartphone market it is necessary for the Samsung to create buzz among the consumers and get them excited about its Smartphones, otherwise it will be extremely tough to challenge the rise of other Smartphone maker and most importantly Apple.