Saturday, 11 February 2017

Microsoft Wants to Bring HoloLens to the Consumer Market

Microsoft HoloLens was launched about two years ago but it was available only for the enterprise users or for those who can afford it for research purposes. Microsoft has been right on top of the augmented and virtual reality frenzy since the time of its inception as it wanted to position as the Next Big Thing in the consumer electronic market. Microsoft released the HoloLens among much fanfare and critical acclaim years ago but it was available only for the developers and enterprises with limited numbers, application support coupled with a massive $3000 price tag.

The history of HoloLens

When Microsoft first launched the HoloLens in 2015 it was positioned more as a set of software applications, AI as well as operating system rather than just being a headset. This has helped Microsoft rising above the competition of slew of headsets which emerged in later years which focused on the battery life, user experience and application support. A number virtual reality focused gadgets came up offering different and interactive game or application but they didn’t even tried to change the computer-user interaction paradigm.

On other hand Microsoft focused on augmented reality or mixed reality which allows users to experience as they wish. This has resulted in close synchronization between the data gathered from multiple sources, analyzing of the behavior pattern and having a operating system in place which actively binds them together. Microsoft is currently prepping its system rather the components which will ultimately helps in developing such products that satisfies the needs of the masses.

Can Microsoft successfully bring HoloLens to the consumers? 

Microsoft is trying to avoid the problems which Kinect has to face in its early days. Kinect was Microsoft one off beat project which used to translate sign language into text which will ultimately help in building cost effective three dimensional maps. These maps can in turn be used by the robots for efficient navigation and in the final it will enable robots in understanding the needs of the humans by carefully translating their gestures into meaningful tasks. Microsoft even brought a smarter and updated version of Kinect called Kinect 2.0 which appeared to be extremely cool but failed to fathom anyone’s interest.

In just past two years a number of environments and cases have emerged for the HoloLens to take advantage. But Microsoft has been right in focusing only on the enterprise during the initial years as it will be dangerous to bring such a technology right to the wide amount of consumers. A simple case study of the wearable that make use of the VR and AR has simply failed to show huge sales figure as consumers doesn’t find much benefit coming to them at the end. Therefore Microsoft is spending its time bringing a wide range of apps and environments which will help consumers in testing out the full capabilities of the technology in a smart way rather than being restricted to few things which can be done which such a capable device.