Snapchat will let Brands Advertise on Your Face

Snapchat – Sponsored Lenses

Snapchat will be launching a new advertising format which will enable brands to advertise on people’s selfies. This features is known as `Sponsored lenses’, a latest attempt in Snapchat in order to get revenue from its audience comprising of the youth.Snapchat has launched its first new lenses feature in September, permitting users to cover animations on their faces comprising of massive heart eyes, wrinkles as well as vomit rainbows.

The lenses feature seems active while taking a selfie. Tapping and holding on the reflected image of the face tends to instantly outline map of it and prompts to pick from eight various interactive filter which ranges from simple Photo Booth-style effects to the ones with animations and sound.

Each new ones tend to replace an old one each day and can be utilised on photos or videos. Snapchat has now signed a number of appealing parties which will be replacing vomit rainbows as well as old people’s faces with sponsored animations. As per The Financial Times, it is said that the first of these lenses would probably make its appearance on the platform in time for Halloween, though there has been no indication on which brands would be on board.

Developing New Sponsored Animation

According to a spokeswoman from Snapchat who informed FT states that `the sponsored lenses enable Snapchatters to express themselves and connect with a brand in a really creative and dynamic way’. Another source had apparently reported that Snapchat has been charging up to $750,000 for brands to reach its whole user-base during the course of a big holiday or $450,000 on any normal day.

Moreover, the addition of sponsored content would be added over the top of selfish with personal snaps that would leave some with a feeling of discomfort. Snapchat would probably be developing new sponsored animation and the FT claims Hollywood studios would probably be the first to sign up.

This does not seem to be the first move into in-app advertising of Snapchat. It had teamed up earlier in the year, with communication super group WPP and the Daily Mail to operate on a content marketing collaboration known as Truffle Pig. Besides this, it has also been trailing advertisements in Discover news services such as CNN and Cosmopolitan since January 2015.

Launched Around Halloween

The latest sponsored lenses would be launched on or around Halloween and the prices would be high according to Financial Times report. Taking into account that Snapchat tends to have hundreds of millions of active users every month, the money could ideally go a long way.

Though there is no information on how different or same it would be to the prevailing lenses, Snapchat would be developing them in-house and according to the report it says that the first would probably be from Hollywood studios. This is the fourth revenue stream for Snapchat, besides Discover and the ads placed in daily stories as well as paid replays.

 However, this seems to be unique from the others and rather than passively observing, sponsored lenses are about engaging with brands which will exactly be in your face. Probably as Snapchat has put it across the Financial Times as `sponsored lenses enable Snapchatters to express themselves and connect with a brand in a really creative and dynamic way’.

Get Started With Snapchat Discover

We all know that in present, mobile chatting apps are doing wonder for communication as they are easy in use, provide instant messaging, and they are almost free. On Google play store, many mobile chatting apps are available such as; Whats App, Viber, Hike, Snapchat and more, all are launching innovative services to capture major market share like; before some days Whats App has launched a web version for their apps in the same way to compete with others Snapchat, announced to launch a new service, which will be known as Discover.

Snapchat Discover is service, which will bring the video content on daily basis from various providers such as; ESPN, CNN, BBC and more. All the video content in Snapchat Discover will refreshed on every 24 hours and they will provide the new stories, photos, and videos for view. It is expected that Snapchat will become one stop app for chatting, news, hottest music and cooking lessons. If you want to access the Snapchat Discover, so all you need to update your Snapchat app on your iOS or Android device.

How to access the Snapchat Discover? 

To access the new feature in Snapchat, you need to swipe to the left in Snapchat as main screen will show the new stories. In top right corner you will find the new circular button, which will launch the Discovery screen with mixed result as swiping to left t will showcase the stories screen. In present, grids of 12 content providers are displaying the different stories on main Discover screen and if you will tap to any one channel so that icon will launch the respective the channel.

It is expected that each and every channel will offer a different mix of text articles and as well as videos. While launching the first time channel you will see the message of Snapchat, which will guide you, but don’t worry it will be short in nature and provide you easy way to use the service, whereas; you will have an option to swipe up any provided preview to either watch the video or as well as read the article.

According to Snapchat officials, Social media companies tell us that what are trending, but we see it differently and we love to count on editors and artists because it’s not a matter of likes, clicks and shares. According to Snapchat officials, this service will be better alternative for other apps, as this service is providing various services at one platform, so now users need not to use many other services because here they can grab news stories, articles, videos, and other shows.

In Snapchat discover you can watch the videos, which will have the length of one minute to over 15 minutes depending on the news of content and its source. In Snapchat you can easily swipe down on a video or any other article to go back to the list of content from channels whereas; other swipe will bring you back to main Discover screen.

Vine Appears to Have Verified a Fake Beyoncé Account

According to the reports, the recently verified Beyoncé account, which was opened four days ago on Vine, appears to be fake. The account was suspended on Sunday afternoon, but until that time the account was able to get nearly 40, 000 views on the single video posted, this is the same video, which was posted by the star on her Instagram account. However, all this was after the welcoming tweet links to the video-sharing network were tweeted by employees of Twitter and Vine.

This also included Vine’s head of production. All these people later went on to delete their tweets. Therefore, the main question that remains is as to why the company Vine, verified a fake account. At present, the company was not reachable to respond to any of this issue and this issue clearly highlighted a loophole in the Vine’s verification process that has easily hackers to fake a Beyoncé and also get her green badge.

The verification process

The Vine has two ways of verifying their users, one of the ways is a manual process and the second one is by authenticating the user with the Twitter account (which owns Vine). If a user tries to open a Vine account by making use of their Twitter account, there Vine account will get automatically verified.

Once the verification has been completed, the user can change their Vine account to whatever they like. This method was used by Ross Miller to create a perfectly verified account for Vine for his Twitter super-friend Taye Diggs.

He just had to borrow the username that is used by Diggs for his Instragram account, he changed the profile photo on Vine and over: Verified account for Taye at Vine, at least working till it gets suspended.

On a boarder security scale, it is really a big loophole which requires immediate attention and needs to be fixed soon. Twitter as more than 100000 verified people and the verification bug is grabbing for attention. This loophole can easily make impersonator to fake an account for American singer. Reports have clearly indicated that the account created for Beyoncé has been already identified to be fake.

About Vine: 

Vine was founded in June 2012 by Rus Yusupov, Colin Kroll and Dom Hofmann, it provides the sharing services for a short-form videos. Microblogging website Twitter has acquired it in October 2012 before the official launch of website.

Features of Vine: 

If you love to record and edit vedio, so Vine if perfect platform for you. It allows all users to record and edit short vedios, which is of five- to six-second-long clips and later with the help of revine you can share it with other followers. Popular Vines have a feature to revined automatically and all of the Vines can be published or shared on other social networking sites such as; Facebook and Twitter. If you wan to browse the videos of others, so all you need to install a Vine's app where you will get the option of groups of videos by trend or theme or popular videos.

New Social Media That Pays Its User

Every little thought, idea, experience, interaction goes up as status in the social media. Social media defines the progressive individual in the era of technology. Everyone is connected to one social media or the other. A recent social network called bubblews believes that the users who are a part of this network should also receive a part of its revenue.

THEIR HISTORY: 

In the year 2012, an initial version of this network was launched. The version launched was primarily in the form of a beta or test mode. According to the owners, in 2012, there were 2 million visitors to the site from all over the world and with almost ten of the thousands of them posting at the site regularly. From the test version, the company launching bubblews received a capital of about $ 3 million. The owners are now planning to use that capital to launch their developed version.

WHATS NEW ABOUT BUBBLEWS? 

According to their owners, Zuccari and Dixit, the other social networking site currently present in the market claims to be a free zone while they keep a track on their user’s history and earns profit from them. Bubblews will be a little different from the other sites. If a user writes a minimum of 400-character post, tracing the personality of the user is not that difficult. This way, every user is not just a cookie that the programmers spy on but an identity the owners could keep a track about.

Every post is made public. This way the site will be the home of active interactions between several individuals on topics ranging from sports to wars. Anyone at any point of time could follow and participate in a discussion.

The version that is to be launched is in English but other languages are under work. This is because the test version was not only used by users from United States but also from places like Canada, Brazil, Philippines, Britain and India.

THE IDEA BEHIND THE CONCEPT? 

This is probably the first social networking site willing to share its revenue earned from the advertisements among its users. This is mainly because the owners believe that every time an user is posting something on a social networking site , they are pouring a piece of their heart and that must be acknowledged.

The users are unlikely to become rich for they will receive one per cent per interaction and only receive cash payouts after earning a credit of $50. But the initiative must be acknowledged.

The owners believe that the network is not just the place where user stay connected to have fun but we also find students struggling to buy books, organizations trying to raise money for social endeavours and single parents doing their best for their children. This initiative is for all of them.

A survey that was taken up has shown over 62% of the respondents is willing to try the latest version of bubblews!

Management of Social Media Accounts

A business that is extremely active must use every weapon it has to increase sales and bring in customers. However, that same company cannot possibly use all of its time and energy on the many irons that it has in the fire. There are some things that can be outsourced to great effect for the health of the business. Social media accounts can be managed for a business by an outside party to ensure that the company is putting its best face forward without hiring a full-time staffer to be on Twitter all day.

The concept of managing a social network is no different than outsourcing the handling of email and customer response. While many companies want to have a Twitter account that is active and makes them look good, having a social media professional handle the job works much better. Having an account on social media reaches a certain audience, and it is best that a professional is handling the account so that they can reach that audience on any occasion.

Also, the interactions with customers must be as immediate as possible. It is not wise to have someone in the office look after the Twitter account when they have other things to do. A professional who works in the social media marketing field can stay on top of the account easily while being able to meet the needs of the followers of the company's Twitter feed much better.

Twitter management is about much more than posting tweets every now and then. It is about making sure that a company is branding itself in a certain light through the use of their social media accounts. Don't waste this huge opportunity when it can be handled by a social media professional who understands how to write on and for Twitter to ensure the maximum impact for the company. With the right kind of help, every business with a Twitter account can make gains on the network.

People see what is happening on Twitter and immediately go to a company's website to see what they are all about, and this can be done for the business by an industry professional.