A recently published study by the firm Sociable Labs shows that 51% of online purchases are made not of users who are connected to Facebook at the time of purchase. This allows the social network to collect an additional data on these users about their shopping habits.
More than half of online shoppers are also connected to Facebook when making a purchase. Most commonly, it is thanks to Facebook Connect, which allows the social network to collect data on the navigation of its members. This has two advantages for Facebook, as commerce sites.
More than half of online shoppers are also connected to Facebook when making a purchase. Most commonly, it is thanks to Facebook Connect, which allows the social network to collect data on the navigation of its members. This has two advantages for Facebook, as commerce sites.