Google Gets in on the Star Wars Fun with Clutch of Interactive Easter Eggs

After almost a decade Stars Wars saga comes live to the theatre this weekend and it has captivated the fans like cultural celebration frenzy. Google has even jumped the Star Wars bandwagon by rolling out the Easter eggs which offers an interactive way of fighting stormtroopers on the computers. Google has even gone further with overwhelming fan frenzy seen throughout the world by bringing Search text crawl with words –“A long time ago in a galaxy far, far away”.

Google brings Stars Wars fun to browser

Google has introduced Lightsaber Escape on Wednesday, which is an old fashioned ‘rail shoooter’ style app which can be played in the Chrome browser. In order to play this highly interactive and simple game one has to have a fast internet connection.

Google has also launched a large Cardboard VR module specially designed for the Star Wars where users can interact with droids, watch the spaceship crashes like never and even receive about various alien worlds. It should be noted that this new Star Wars movie will reveal a new desert planet named ‘Jakku’.

Google has ascertained that marketing partnership during the run up for the Star Wars Force Awaken poses just minimal hardship to its staff. Clay Bavor, the vice president of product management at Google even said that their hall in data centers are filled with people dressed like Darth Vaders, stormtroopers and dogs dressed like Yoda, which shows the height of Star Wars frenzy.

Disney brings marketing push for Star Wars

Disney has launched a marketing blitz for Star Wars Force Awakens, which ranges into millions of dollars in expenses. It should be noted that Paramount has launched a similar marketing blitz to promote the Iron Man 2 where more than $100 million dollars were spent in marketing. Disney is known for utilizing its own platforms for cross-promoting the movies. Disney has launched the Star Wars promo and every Marvel trailer on its own TV network and on ABC during the Jimmy Kimmel Live show.

Disney gets together with Google for marketing push

Disney is feeling pressure of the shareholders after making $4 billion acquisition payout for the Star Wars. Disney is bringing some strategic advertising integration to make money out of the fan frenzy surrounding the Stars Wars saga new movie. The partnership with Google is a longstanding one which has been present since the launch of early smartphone Droid with branding partnership between Google Lucas Film and other popular hardware manufactures HTC and Motorola.

Disney’s CEO, Bob Iger, has revealed in May that it will recruiting new fans along with some famous celebrities as a part of its adverting strategy for the film. Disney has justified its adverting and marketing spree around the Stars Wars by stating that a whole generation of people are not as much stepped in the Star Wars lore as the older generation. Hence, this marketing spree will help in connecting with the younger generation and it will educate them about the cultural significance of this incredible Star Wars franchise.

3D Video Games Can Improve Your Memory

3D Video Games – Improves Memory Retention

A new research published in the Journal of Neuroscience shows that 3D video games could improve memory retention in individuals.It has been observed by the researchers at the University of California Irvine – UCI that playing three dimensional video games could help people to perform better at memory tests.

The researchers trace the improvements in spatial and visual memory back to activity in the hippocampus, the area of the brain which is responsible for the spatial navigation and memory formation. When engrossed in a 3D game, the hippocampus tends to get stimulated and makes the subject more skilled at memorising spaces as well as creating mental maps of their surround.

 This discovery could be utilised in formulating new methods of preventing and treating dementia and memory loss. Researchers have encouraged that same part of the brain in virtual reality in experiments enabling mice with digital maze to run through, 3D environments, manufactured one could sharpen their memories in remembering spaces. It seems that the same stimulation tends to happen to humans while entering an immersive 3D game.

3D Performers Better than 2D Players

In order to test it, the researchers carried out a series of experiments with 3D as well as 2D games to observe if the 3D element or other type of immersion could be responsible in boosting the memories of the brain. For instance, in one experiment, the subject were engaged in playing Super Mario 3D World and Angry Birds for around 30 minutes daily in the course of two weeks.

Another group was monitored playing League of Legends – 3D and Super Smash Brothers Brawl, 2D comparatively. On playing these games, they were then given an image based memory test – MST-LDI, wherein they were asked to remember a set of images and relate whether an image in a set were included in the first. The individuals were also asked to navigate through a virtual version of a Morris water mazethat test for spatial learning as well as memory.

It was observed by the researchers that those who played 3D games seemed to perform much better on those memory tests than those who had only played 2D games. The results could be observed on how Super Mario players beat Angry Birds players on visual memory test over a period of two weeks.

Immersive Video Games – Beneficial/Enriching Experiences

The paper states that there is a possibility that by avoiding a narrow focus on single or small set of cognitive domains and by closely paralleling natural experience, immersive video games could be beneficial in providing enriching experiences which can translate into functional gains. Though the indications mention that 3D games tends to benefit memory in a way which 2D games do not, the study also cautions against bearing traditional video games in with games which are specially designed for training of the brain.

The study tends to highlight that it is still not known if the hippocampus is stimulated by the overall complication or only by the spatial exploration. They have stated that these observations could help in the development of new ways of keeping the hippocampus strong and active as the person tends to age.

The researchers have also stated that environmental enrichment such as 3D video games or real life mazes to navigate could be a system of reversing age related cognitive deficits. Professor Stark comments that `it is often suggested that an active, engaged lifestyle could be a real factor in stemming cognitive ageing’.

World's First Brain-Powered Car Being Developed

Car Controlled Through Brain Signals of Driver

Automotive companies such as Nissan, Tesla and Toyota have informed that self-driving cars are likely to show up soon though it may not be the only futuristic automotive tech coming up. According to a report, at China’s Nankai University, a team have created a prototype of a car which is controlled through brain signals of the driver.

 According to the publication, the team have been working on a technology utilising brain signals in order to control a car to stop, move forward, backward, lock or unlock. One of the project researchers, Zhang Zhao had explained that the headgear contains around 16 electroencephalogram – EEG sensors which tend to identify the activity of the brain that is worn by the driver.

They have developed a computer program which tends to select the related signals, translating them inthe control of the car. The computer tends to examine and decode brain signals and translate the same to the relevant automotive commands. Zhang has informed that the `tester’s EEG signals picked up by the brain signal reading equipment and transmits wirelessly to the computer.

The computer processes the signals to sort and recognize the intention of the person and translate them in controlling the car. The central point of the whole procedure is to process the EEG signals which are done by the computer.

Self-Driving Cars Soon a Reality for Consumers

Improvement in the field of consumer vehicles is great with the company at a point of delivering partly autonomous cars. After several years of testing out the technology, Google has exposed its intentions of releasing smart automobiles within the next five years which is also supported by Toyota as well as Nissan.

They have both fixed 2020 as the year wherein self-driving cars would begin to be a reality for their consumers. The technology is said to be in progress wherein the researchers are at the stage where their cars which has been provided by Chinese manufacturer Great Wall Motors, could drive in a straight line with the use of brain power.

 The project is led by Dang Feng, associate Professor from the university’s College of Computer and Control Engineering. He highlighted that the technology is focused on serving human beings and there could be a possibility of combining brain controlled technology as well as driverless cars, like Google Self Driving Car – SDC.

Driving Method without Use of Hands/Feet for Disabled

He adds that driverless cars’ further improvement could bring about additional benefits since we can realise functions relating to brain controlling better, with the aid of the driverless cars’ platform. In the end, cars, irrespective of driverless or not and machines, would be serving people. In the project, it makes the cars better serving human beings.

The brain fuelled automotive project materialised from the desire to help physically handicapped people to drive, according to Duan Feng, an associate professor and project leader. There are two starting point of this project where the first one is in the provision of a driving method without the use of hands or feet for the disabled who may be unable to move freely while the second is to provide healthy person with a new and much more intellectualized driving mode according to Zhang. As per the team it is said that presently there are no plans to mass-produce the technology.

Five Must-Have Shopping Cart Features (And a Few Things to Avoid)

Aside from a great product or service and an engaging website, your shopping cart is probably one of the most important features of an eCommerce website. You want to find a design that's easy to locate, user-friendly and right for your type of business. Three are hundreds of options, designers and templates available, and each concept has its advantages and disadvantages. Here are five essential features that will make your shopping cart as efficient as possible, as well as common mistakes to avoid.

VISIBILITY

If your customers have trouble seeing the button or icon to make a purchase, they're likely to move on to another eCommerce site. Most shopping cart templates have several standard design layouts that are based on customer preferences and industry best practices to ensure optimal size and placement of critical features.

ONE-PAGE LAYOUT

Studies show that the more complicated the checkout process, the more likely you are to have problems with abandoned carts and canceled transactions. The most favorable checkout process consists of one checkout page that's accessible by a clearly identifiable button or icon from each page of your website. The checkout page should include a summary of shopping cart contents, product details and a mechanism for editing your order.

USE ICONS

Even if they spend hours browsing, when it comes to checkout time, most consumers want to complete their purchase and move on as fast as possible. One way to make the process easier for your guests is to provide icons in lieu of text whenever possible.

USE A SIMPLE DESIGN

In addition to one-page checkout systems, the design of the final order page should provide a simple table format, with large, easy to identify fields. Numeric fields should update automatically as items are added or removed, and any taxes or shipping costs should be clearly spelled out and added to the total in a line-by-line format.

PROVIDE SEVERAL HELP OPTIONS

A good way to provide superior customer support is to give the customer plenty of guidance to help facilitate their transaction. Features like providing sample text on or below input fields on your forms, clearly labeling basic elements and adding a clickable question mark icon to explain unfamiliar processes will help provide a more hassle-free process.

What NOT to Do

- Don't use cutesy names - pocketbook, basket, or 'My' anything - for your shopping cart. Simplicity is key; it's a shopping cart, leave it at that.

- Don't over-complicate the process

- Don't require registration before allowing visitors to buy

Not all shopping cart eCommerce software is created equally, so it pays to shop around for a provider who offers a variety of templates and designs, or who can customize your shopping cart to suit the needs of your business. If you're not sure what will work best, a web design company that specialized in eCommerce websites is a good place to start. You can also browse different websites to get an idea

Java Developers Can Dish Out Tastier Web Apps with JSweet

Java developers get a sweet treat this Christmas by the launch of the JSweet via open source. JSweet will the java developers in utilizing their Java skills for building much better and highly interactive and rich Web Apps with JSweet. This particular technology ‘transpiles’ from Java programming language to TypeScript and finally into JavaScript. TypeScript is essentially a Microsoft technology, which compiles programming codes into JavaScript. JSweet has been developed by a Paris based software engineering company, Chincheo, which aimed at making the life of Java bit fun and easier in building Web apps.

Thought behind developing JSweet

Cincheo CEO Renauld Pawlak has shed some light behind the reasons for developing JSweet. He stated that in last couple of years TypeScript found widespread usage as it helped in transpiling to JavaScript in an efficient fashion. Java developer were longing for a light and simple approach which can help in designing the Web application in Java with similar efficiency. Most of the developers were frustrated with the idea of running everything in Java on a JRE. While a large number of developers were impressed with what can achieved with distinction through using TypeScript/JavaScript on the front end.

JSweet thus helps in offering a light and simple solution for adding bits of Java syntax to TypeScript. It is a great alternative to the Java developers for developing real Web application with ease.

Java still a great language for developing various apps and programs

Java has been known to cause confusion with its elaborate and complex syntax and functions, which led to the rise in adoption of other coding languages. But Pawlak still considers the Java as a good platform and safer language for the programmers to develop more powerful and rich apps. Java still retains its supremacy in developing efficient and scalable large complex applications than any other language.

JSweet has also made the accommodation for Node.js, which is a popular server side JavaScript platform. Pawlak ahs elaborated that JSweet works in same tandem with Node.js as TypeScript does but the difference is that it adds types. It is a small but quite an interesting difference which it a more transparent way of handling commonjs module for the java programmers.

The benefits and difficulty associated with JSweet

JSweet comes with pre defined @Module annotation, which can be generated automatically when a programmer makes use of the APIs. Here a programmer is just required to import the right packages and that also without the need of knowing all about JavaScript modules.

JSweet is designed to cross validate the Java Programs and the Java API with TypeScript. It also has a JSweet API translator Tool which can make JavaScript APIs available in Java. But Pawlak has the cautioned the programmers from making its wider usage as there are few issues with this technology which needs to be remedied. Pawlak has also asked the Java developer to remain open minded while programming with JSweet as they have to do away with some Java logic.