Audi AG, a German automobile manufacturer is known for its designs, produces, markets, engineers and distribution of luxury automobiles as well as its overseas worldwide activities from its headquarters in Ingolstadt, Bavaria, Germany.
The Audi brand vehicles are manufactured in nine production facilities all over the world. Audi has been a major owned – 99.55% subsidiary of Volkswagen Group right from 1966, which was followed by a phased purchase of Audi AG predecessor, Auto Union from Daimler-Benz. It was re-launched by Volkswagen with the Audi brand with the 1965 introduction of the Audi F103 series. Each of the four rings of the Audi logo represents one of the four car companies which banded together to form Audi’s predecessor company, Auto Union.
The company ethos and core belief – `Progress through Technology’ is what drives the development of every Audi vehicle. Right from driving clinics to picking up latest vehicle there are several ways an Audi lover could strengthen their connection to the brands which portrays the pinnacle of luxury performance.Audi is recognized for its awesome standards, uncompromising quality and relentless performances and though one may be associated with those qualities with this particular brand, the characteristics tend to describe the employees as well who have been instrumental in their contribution to the final design of the brand.
Sportiest Car in Luxury Segment
Audi inspires the revolutionary engineering and progressive design which has become synonymous with the Audi brand together with innovative solutions. The Audi is available for those who tend to enjoy the finer taste in life.
It stands for sportiness, lightweight design together with the quattro permanent all-wheel drive, according to the new chief designer, Marc Lichte. He further states that, `In the Audi prologue, we are expressing this know-how in a new form; we have put the sportiest car in the luxury segment on wheels.
Our team took new approaches in both exterior and interior design’.Audi’2014, Auto Show festivities in Los Angeles would be presenting the design concept on which the future models would be based and called the Audi `Prologue’,would be signalling a marked change in the brand’s design direction under Marc Lichte.
Some of Audi’s models are in the twilight of their production life cycles such as Audi’s A4, A5, A6, A7 and A8 resulting in Lichte having a difficult though a rewarding task ahead of shaping the Audi’s line-up of cars.
Technology Combination of Comfort/Efficiency/Power
Audi design would now be showing progressive technology in a more powerful manner where the two door coupe will be having a flowing elegant shape in a sporty as well as taut design. The architecture melds with display together with the operating concept creating a new kind of unit in the clear and unobstructed interior while the complete front area of the instrument panel has a large touch display with a portion of the user interface operating with a new kind of OLED display which is made of organic LEDs.
The show’s car technology is a combination of comfort, efficiency and power and the 4.0 TFSI provides up to 445 KW of power and 750 Nm of torque, accelerating the Audi prologue from 0 to 100 km/h in 3.7 sec. It has a dynamic all wheel steering wherein the rear wheels have the capabilities of turning up to five degrees, making it responsive as well as stable while driving.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.