Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts

Thursday 26 November 2015

Yahoo Stops Some Users Accessing Emails in Ad-Blockers Row

Yahoo

Yahoo – Stopped Users from Accessing Emails, Using Ad-Blocking Software


Yahoo has confirmed that it has stopped some of it customers from accessing their email if they tend to be using ad-blocking software in their browser. Some of the users in the US had reported that Yahoo mail had been displaying message requesting them to disable their ad-blocker prior to accessing their inbox.

A Yahoo spokesperson has commented that `at Yahoo, they are constantly developing and testing new product experiences. Members from an ad-blocking forum had informed that they had managed to evade the limit already. It is said that ad-blocking has turned out to be controversial and the technology companies have responded in various ways.

Apple had updated its mobile operating system iOS, in September to enable third party ad-blocker to be installed though they did not remove Apple’s own ads that serve up in apps. On the other hand Google introduced a paid subscription version of YouTube enabling viewers to remove ads for a monthly fee, on the video streaming site.

Ad-blocking advocates state that disabling advertisements could increase the battery life of smartphone as well as reduce the usage of mobile data. It could also avert users from being tracked by advertisers online as well as protect devices from malware which could be served up when an advertising network tends to get compromised.

Test – A New Product Experience


Yahoo had acknowledged adverts on its homepage in 2014 that it had been infected with malware for four days. However, the company presently tends to rely on advertising to earn revenue from its Yahoo Mail service that is available for use, free of cost.

Yahoo has not disclosed how long the test would be running or if it would ultimately roll out the new feature to its Yahoo Mail users. It was observed that they were unable to access Yahoo Mail through Google Chrome or Mozilla Firefox when the browser had installed the ad-blocking extension. As per BBC, Yahoo states that it is progressing the testing which is a new product experience focused for users in the U.S.

Though it is unknown how many users tend to get affected by this test, Yahoo has informed that this test will be running for a small number of Yahoo Mail users in the USA. Few users of USA had reported that a message in Yahoo Mail has asked them to turn off their ad blocker in order to access their inbox.

Users Barred from Viewing the Site


A member on an ad-blocking forum had informed that they have found a way of bypassing the restriction of Yahoo and in September, internet users trying to access the Washington Post’s website on using the software noticed that they were barred from viewing the site and were navigated to a subscription page and requested to enter their email address in order to unlock the content they intended to read.

This is about a significant discussion regarding customer choice; controls and the level of ads which customers tend to receive. This change was met with contempt by the users most of whom were keen to stop utilising the service and accepting its services however does not mean that users need to agree to the statement – Yahoo may include advertisements and these advertisements seems necessary for Yahoo to deliver the Yahoo Services.

Thursday 23 July 2015

In Tests, Yahoo Uses Google to Power Search Results and Ads


Yahoo
Presently, Yahoo is already in the deal of 10 years to use Microsoft's Bing to power its search results and due to that this software giant is not happy as Google is entering in its territory.

To work together, Yahoo and Google is testing:

According to the reports of New York Times, Yahoo and Google are entering into partnership to test the Google powered search results and search ads for Yahoo. However; the discovery was first time reported by Aaron Wall of, owner of SEO Book (One of the best company in industry). The more he added that this arrangement is only for the test and may be in future it will not convert into actual deal. According to Yahoo spokeswoman, “We are working together to provide the best experiences to our users and it’s our regular work to run small test or pilot projects with different partners to power up the search results for users benefit. The more she added that at this time we don’t have anything more to share.

Microsoft and Google didn’t respond immediately:

Google is the leading and its most popular search engine as it has more than 71 per cent market share in all over the world, as per the reports of NetMarketShare. However; in this list Yahoo lead by Marissa Mayer, former Google executive is at the third position with 9.6 per cent share in all over the world and Microsoft powered Bing search engine is at second position with 10 per cent market share. Only in US Google has more than 64.40 per cent share in search market, followed by Bing with 20.20 per cent and Yahoo with 12.70 per cent market share in search industry, as per the latest reports of ComScore.

Marissa Mayer, CEO of Yahoo have seen the same search results in her career earlier when she was in Google and due to that she signaled that now our company is focusing on powering up the Yahoo search engines to cover more market share. But any search deal between Yahoo and Google will definitely come under antitrust scrutiny because European Commission has already antitrust pending cases about Google’s dominant position. However; earlier in April 2015, Yahoo and Microsoft have announced the agreement, which will provide flexibility to yahoo to enhance the search experience of users across multiple devices such as; mobile, tablets, and desktops. Whereas; the key component of agreement was that yahoo is free to get in partnership with other companies to power up its own search platforms.

In past, Microsoft has lost few important deals including recent deal with Facebook as in December 2014, Facebook announced that they have ended the deal with Bing to provide web search results through Bing because now we are focusing on helping the users to find what people are sharing on their walls through our Facebook search box. According to tech experts, its clear indication that Google is trying to enter in the Microsoft's territory.