Monday 12 October 2015

Google Patent Application is about Head Display with Holograms


Google’s Patent Application for Holograms

Google has filed a patent application regarding holograms and the heading in the application states `Lightguide with several in-coupling holograms for display inhead wearable’. The two inventors named are Evan Richards and John Perreault and the application had been first filed in March 2014. Observer state that this could be linked to hardware platform for Magic Leap’s augmented reality content.

 Josh Constine in TechCrunch commented that `the patent contextualizes Google Inc.chief $542 million funding round for improved reality start-up Magic Leap. In TechCrunch, Constine seems to be asking Google - `when asked about the patent and its significance, he received from Google, a boilerplate no-comment response:

We hold patents on a variety of ideas, some of those ideas later mature into real products or services, and some do not. Prospective product announcement should not necessarily be inferred from our patents’. Jon Mundy had stated in TrustedReviews that the technology discussed in the patent application would overlay computer-generated imagery over the real world, not entirely unlike to Microsoft’s HoloLens.

The patent application reads – Single eye displays are referred as monocular HMDs while double eye displays are considered as binocular HMDs. Some HMDs display only CGI -computer generated image and other types of HMDs are capable of covering CGI overreal world view.

Patent Describes Technology – Several CGI Holograms

The later type of HMD includes come kind of see-through eyepiece and could serve as hardware platform in comprehending augmented reality. With this the viewer’s image of the world is amplified with an overlapping CGI as well as referred to as heads-up display –HUD.

The patent tends to describe technology which would enable several CGI holograms to appear in real world while the user seems to be wearing a see-through smart eyepiece. It would focus on the problem of mapping real world light sources on AR digital substances.

It means holograms, an extremely complicated issue and one which oculus Rift CEO Brendan Iribe stated as a purpose in pursuing VR over AR. The only reference of the field of view is in the list of encounters for headgear though it is expected that Google would be looking into developments on Microsoft’s hard work.

With regards to the uses of AR, Google’s patent states that the `public safety applications comprise of tactical displays of maps and thermal imaging. Other application field consist of transportation, video games,and telecommunications.

Magic Leap – Content Provider for Google Glass

There are sure to be new found applied and leisure applications as the technology evolves, but several of these applications tend to be limited due to the cost, weight, size, field of view and the efficiency of conventional optical system utilised in implementing prevailing HMDsMagic Leap had been very discreet with regards to what hardware its amplified reality software would essentially run on.

Mikhail Avady, StartUp Legal’s founder who had monitored Magic Leap’s latest AR content trademark application, had informed TechCrunch that `they believe Google wants Magic Leap to be the content provider for Google Glass and if they look at the trademark application it shows story and content based trademarks.

 Magic Leap wants to turn the world into a movie theatre and Google want it to be through Glass’.Presently it seems to be all assumption though it could be based on research, patents and investments and hence could be the safest form on which to place your dreams and hopes for the impending of improved reality

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