Google’s New Smartphone Under Pixel Brand
Alphabet’s Google is likely to reveal the new smartphones at an event held on Tuesday which is said to be the latest attempt by the company to sell consumers on Google patented device as well as to test Apple AAPL 0.43% at the high end of the market. Analysts have predicted that the San Francisco product launch would be showcasing the other hardware initiatives of Google GOOGL 0.30% comprising of voice-controlled speaker system known as Home with a view to contest Amazon.com’s AMZN – 0.32% Echo device together with a virtual reality headset.
The most enthusiastically awaited smartphone released under the Pixel brand will be replacing the Nexus line. Though most of the vendors besides Apple tend to use Google’s Android operating system, the company has been toying with several methods in building its own hardware without isolating the manufacturers. Since 2010, Google has sold Nexus phones though the devices have attained little power in the market controlled by Samsung Electronic SSNLF 24.00%. The analysts are of the opinion that the uninspiring sales is due to poor distribution since the phone are not naturally available through the network carrier which most of the U.S. network consumers tend to depend on.
Google – End-to-End Experience
Google had also owned the Motorola smartphone business temporarily before selling it to the Lenovo Group.Google had to struggle to make a distinction with its devices since its mobile software had been made available very extensively according to analyst Jan Dawson of Jackdaw Research.
He added that Google wanted to have this end-to-end experience though it was not clear that people really wanted that. The cost of the new Pixel phone is likely to be over $6000, which makes them at the high end of the market where Apple is said to be the prominent competitor.
Dawson seems to be more optimistic regarding the Home device which was unveiled at the developer conference of the company this year that tends to work with home entertainment systems, responding to voice commands. The device is said to signify a significant move in an escalating battle with Google and the other tech giants in launching the dominant `digital assistant’.
Alexa/Siri – Competing for Control
Alexa, Google Assistant of Amazon and Siri of Apply have been competing for control since most of the individuals tend to search the web making online purchases through voice commands that could ultimately replace keyboards as well as touch screens as the main means of monitoring digital devices. Though Amazon had been the first to market, Google could take over most of the sales in the nascent category, as per Dawson.
However with smartphones, the distribution could be a challenge.He also added that Amazon had the benefit of being capable of putting this on the home page of the biggest e-commerce site in the world. Ben Bajarin analyst of Creative Strategies stated that he too anticipates Google to discuss its virtual reality headset, Daydream at the event.
He also commented that the company would also disclose plans of combining its Chrome operating system for laptops as well as its Android mobile software thereby assist developers in building more devices.