Monday, 17 October 2016

Periscope Extends beyond Phones as Twitter Tries to Take on Facebook Live


Twitter is second most popular social media platform after Facebook and it has been getting stiff competition from it when it comes to keep users engaged and entertained on the platform. Recently Facebook has launched the Facebook Live feature which allows users to create live videos and proclaim the happening in their lives to the followers in an instant. Twitter has brought a similar feature on its platform in the name of Periscope which essentially is a live-video service. Periscope services has been launched to broaden the audience reach and to keep audience engaged on the Twitter platform.

Periscope will be a delight for the individuals and media outlets alike

Twitter’s Periscope Producer will allow the media outlets and individuals to create live video feeds which will be uploaded directly on the Twitter. Periscope made its debut last year but it has strictly confined to the smartphone. Now users wouldn’t even require smartphone to record and broadcast live videos using the Periscope feature. In order to test the capability of the advanced Periscope Florida television station broadcasted a live video on its official website later it was redistributed to the same feeds on the television. In beginning Twitter will only allow major producers such as Disney and ANC News along with a number of major media outlets to make use of the Periscope.

Privacy is a huge concern for Twitter

Since the launch of Periscope service people have started using it for broadcasting the live video of TV shows and movies from their smartphone. This has resulted in the unwanted rise in the piracy issue which doesn’t go well with the video content producers such as much labels and movie production houses.

Twitter has high hopes from Periscope Service

Twitter’s CEO Jack Dorsey has stated that the launch of Periscope will help in increasing the popularity as well as reach of its messaging service. Twitter has already indulged in steaming the news, sports events as well as the entertainment segment based content. Twitter is aiming towards offering more to the users than just offering a great way to set out their thoughts in tweets and to keep tab on the happening in and around them. Dorsey further elaborates that inclusion of the Periscope will offer a great way to upload, share and view live videos on global scales.

Everyone wants to jump on live video wagon

A number of internet companies ranging from SnapChat to Facebook have jumped upon the wagon of bringing live-video functionality on their platform in order to generate huge advertising money later on. Some of the companies have even started to experiment with live streaming functionality for the marketing purpose. This includes General Motors which has launched its upcoming electric car named Chevy Bolt EV through using the Facebook Live at the beginning of this year. On other hand media outlets are utilizing the live video feed to broadcast the presidential debates in US.

With the launch of Periscope Twitter also jumps up in the live streaming train and joins other popular live-streaming services such as Twitch and YouTube.

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