Thursday, 30 April 2015

Google’s Project Fi

Project_Fi
One of the most exciting information that was revealed on Wednesday has to be from Google. The confirmed announced their plan for launching their wireless service called Project Fi. The information highlighted that this service will be leveraging the obtainable Wi-Fi networks and only switch to another carrier’s network like Sprint on T-mobile in the absence of Wi-Fi accessibility.

Looking at the current approach towards the mobile communications, market experts have named the same as “Wi-Fi first”. Although this is an approach, which is being followed by many companies like FreedomPop, Republic and even scratch Wireless. Recently Freewheel was launched by the Cablevision Company with the sole aim of providing only the Wi-Fi service.

Impact on the Wireless Industry: 

This announcement from the web giant has comes as a boon for the wireless industry, for the Wi-Fi First industry and not to forge the customers who are associated with the company. As if now it has been reported that typically a customer has to pay around $10-20/GB for data usage however we all know that the conventional cell phone service cost around $140 per month for every subscriber and according to the study conducted by Validas in 2013, every smartphone user ends up wasting nearly $28 worth of unused data each month. Contrary to all charges we do not, want the cell phone service is not supposed to be costly.

Reports released by Cisco in 2014 indicated that the company saw nearly half of their total mobile data traffic indicating the usage of Wi-Fi. With the increasing, number of updated and options for Wi-Fi, the company can certainly expect the numbers to go up high to nearly 90 percent. With the 1GB of mobile data costing around $10 to the customers, most of them have shifted to Wi-Fi and thereby saving nearly $700 billion every year.

If the system will get implemented properly, so it’s clear that the Wi-Fi model will have a capability to fill all the gaps and regulate the cellular networks and also end up hurting the business of both Verizon and AT&T around the world.

Google has been able will help the customer saves, so that they can trillions of their money through the Wi-Fi First model. The new project of Google will be able to increase the adoption of this new model through few of the critical steps whereas; the first step is to ensure that all Android devices have built in Wi-Fi First intelligence at outset. This is to ensure that the phones rely on the Wi-Fi system and incase of unavailability switch to the cellular services.

The second step is to ensure constant Wi-Fi connectivity. Although it is available everywhere not every customer uses the same for taking the maximum advantage. Google is aiming to make the entire experience seamless and more towards mainstream. We know that Wi-Fi is a critical part of every industry and given the excellent track record of Google, the has potential of taking down both Verizon and AT&T.

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