Saturday, 11 February 2012

Super Bowl: more than 12 million reviews online

Every year the Super Bowl is the sporting event of superlatives. In addition to the 111.3 million viewers, were counted for the latest issue of 12.2 million comments on social media.

Comment live on the Internet what you look on television is becoming a real habit. This figure of 12.2 million comments during the Super Bowl was established by Bluefin Labs, a company specializing in the analysis of social TV. It is thus 5.4 million unique users who have commented on the event, an increase of 600% over 2011.

10,000 tweets per second

At GetGlue, equivalent Foursquare for TV programs, its founder Alex Iskold says more than 150,000 checkins were performed on the Super Bowl. Three times more than in the previous edition. On the Twitter side, the official account stated yesterday that in the last three minutes of the game, an average of 10,000 tweets per second was observed.

Finally, according to Harris Interactive, a third of viewers watched the match with a second camera in the hands (mobile or tablet) and more than half checked their mobile at least 10 times. Figures reveal a new way of consuming television.

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