Friday 13 June 2014

Beats to extend its line of Audio Devices

Beat Electronics has plans to extend its line of audio devices in order to stay tuned with new owner of Apple‘s frequent product updates and Powerbeats 2 Wireless which is the company’s first set of wireless earphones which has been designed, keeping athletes in mind, providing the Beats audio quality which most of the fans are looking forward to.

As conveyed to TechNewsWorld by Ben Arnold, consumer technology industry analyst at NPD, he states that the `Beats’, brand and the endorsement of LeBron James seems to be the biggest strengths of this product.

The Miami Heat basketball player had been engaged in developing the Powerbeats 2 wireless earphones due to his frequent breaking of ear buds which took place during workouts. He further states that he had seen some companies especially at CES putting fitness sensors into ear buds and he thinks that this sets the stage for some new innovation with regards to this issue.

Earphones Hooks – Designed for Comfort and Fitness

The earphones’ hooks seems to be designed for improvement, for fitness and comfort and the device includes IPX4 water and sweat resistance for durability accompanied with a remote which has a slip free grip while making hands free calls, or changing volume or even changing tracks. Moreover for storage, it comes with a hard shell case.

The earphones will come at a price of US$199.95 and will be available in shades of white, black and red by this month. Powerbeats 2 Wireless can be connected to Bluetooth enabled device placed up to 30 feet distance and has a rechargeable battery capable of running for six hours playback. Besides this, user can have a quick charge option enabling them with an extra hour of constant playback within just fifteen minutes of charging.

Long Battery Life – Additional Feature

John Feland, CEO and founder of Argus Insights had informed TechNewsWorld that Beats was always keen on listening experience and the earlier generation of Bluetooth technology seems to be coming in the way in delivery a Beats sound wireless.

He further added that their early Bluetooth Studio headsets had been received well and in their analysis of early Beats Wireless, consumers found that in addition to the traditional love of the Beats sound, the long battery life was another useful feature.

Though this is the first time that Beats released the wireless earphones, it did have some experience in the development of Bluetooth devices since it had launched it wireless mode of headphone in the year 2012 as well as a studio version the next year and the wireless headphone demand reached $1 billion that year accounting to fifty seven percent of US premium sales, with an increase of twenty one percent from the previous year.

Beats – Favoured Brand for Young Generation 

As informed to TechNewsWorld by J. Gerry Purdy, chief mobile analyst at Compass Intelligence, presently Beats is the favoured brand in audio handsets wherein emphasize is in the range of music spectrum that is a favourite among the young generation especially athletes.

 This wireless product eliminates wired connection which could pose a problem during workouts and hence there is a great demand for this new entry. It is not known if Apple would be planning to bundle Beats earphone along with the release of next iPhone and iPad models or plans to use the Beats technology to enhance the EarPods which was used since the release of the iPhone 5.

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