Sunday 6 September 2015

Google Unveils New Logo at Turning Point in Company's History


Google Introduced Redesign with Animation

Google is known to be a progressive company and many are aware that it has been tweaking its algorithms on improving its search engine or bring new services to the users. Google has unveiled its new logo and since 1999, has recently introduced the new sans-serif and slightly toned down four colour logo in the biggest redesign. The tech giant states that the new design would be seen all across its products a month after a major restricting of the company gave rise to the company, Alphabet.

Google’s homepage had introduced the redesign with an animation which had wiped the old logo and had drawn the new design. The company had mentioned in a blog post that it had changed a lot over the past 17 years from the range of products to the evolution of their look and fee and today are changing things up once again’.

The company has said that the redesign was meant to reflect the way people interacted with Google products on the various platforms, app as well as devices. Moreover, it not only tells you that one is using Google but also portrays how Google tends to work for you. For instance, latest elements such as a colourful Google mic enables in identifying as well as interacting with Google irrespective of whether one is talking, tapping or typing.

New Logo – A Colourful Typographic Six Letters

In the meanwhile, they are eliminating the little blue `g’ icon with a four colour `G’ which tends to match the logo. The logo is said to have gone through several small changes in its history and the colours have changed. The new logo is still a colourful typographic which tends to feature six simple letters on a plain white page and “Google” has been written in a brand new font.

The 3D letters seemed to have been flattened with an exclamation point that came and went in 1999. The move came up after a month of the major restricting of the company had been unveiled. Google is presently owned by Alphabet, a holding company that was developed by founders – Sergey Brin and Larry Page in order to separate their money making search engine company from the unprofitable `moon shot’ projects such as robot cars, medical research as well as the internet delivering balloons.

Reactions – Positive & Negative

The company had also mentioned in its blog post that this was not the first time that they had changed their look and would probably not be the last though they presume that the latest update would be a great reflection of all the ways Google works across Search, Maps, Gmail, Chrome and several others functions.

Earlier, the company had said that it would restructure its business as a collection of companies under its newly created parent company, Alphabet and the largest subsidiary under the new firm name would be the core Google search as well as advertising business that would continue to house, Android, Maps and YouTube.

The new logo of Google is said to be rather differentiating. Some consider it to be beautiful in its simplicity, is san-serif unlike the old one and is completely two dimensional instead of the drawn to look three dimensional. Others state that it too basic and off-putting.

The Verge states that the reactions to the logo tend to go from positive to negative quickly and so far, reactions have been all over varying from joy to disgust mostly from the same person within a short span of time.

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