Monday 28 September 2015

How Facebook Plans to Make Money on Messenger

Facebook Messenger has already become a new revolutionizing way for the companies to communicate their business through its private messages. Just take a scenario a person buys a bag of chips and happens to find all broken and he just uses the Facebook Messenger private chat service to express his displeasure. Within six months of Messenger business features launch a large number of businesses had started utilizing this platform to engage with their customers and provide them with quick and active customer services.

Facebook’s head of ads and Pages executive, Andrew Bosworth has revealed the company’s intention to monetize the private chats for better returns. It was expected that sooner or later Messenger will help the Facebook in generating some valuable income and it has some incredible ideas to test out.

Facebook is trying some new ideas

Facebook for long had tried kept it away from any revenue generation model and focused on providing an exciting and commendable platform for social networking. But at last it has to monetize its platform in order to generate some revenue no for its own benefit but also for the investors. Now it is planning to make some money on the Messenger, which is tricky, but Facebook has some ideas to try out. Bosworth has hinted about few ideas, which can help business in driving by bringing in repeat customers, or offering them discounts over the Messenger.

Facebook to integrate M in Messenger
Earlier this month Facebook has unveiled its M, which is essentially an artificial intelligence assistant for the users. A number of companies are using Facebook to communicate with their customers and offer fast and quick resolution to their problems in a more interactive fashion. M can help a lot in automating the process of dealing with numerous customers on the social media platform. It should be noted that M happens to be more refined and robust artificial digital assistant who helps people in performing wide number minor to tasks like making restaurant reservation to ordering flowers.

More features can be integrated into Messenger

The digital assistant M makes it possible to add more core features to the Messenger, which will help in businesses in a productive manner. Click-to-message ad features are being testing out by the companies on the Message to assess its potential. It works in a simplistic manner whenever a user clicks on any one of these ads then it helps in launching a private Messenger conversation with that particular business. More hardcore features like payments and customer care services via Messenger are also possible. It is worth noting that Messenger service is utilized by more than 700 million worldwide each month.

Bosworth even said there is possibility of virtual reality integrating in future, as Facebook own the Occulis Rift, which is now making come riveting VR headsets for the consumers. Virtual Reality experience is also a great avenue to bring ads as human life does include ads. Having ads in the virtual sphere will be an exciting and remarkable in itself.

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