Friday, 6 February 2015

Google and Uber May Become Rivals


Google_Car
After the problems faced due to drivers in Delhi Uber has begun plans on researching self driven cars which would not require any drivers. In fact any company that had to go through what Uber went through a couple of months ago would logically do this.

However, the real problem is that Google has already launched driver less cars long ago in 2010. It is postulated that such cars have already been given to its staff and might come up with an idea of enlarging the service as a business venture soon.

Logger Heads

Google in 2013 has invested around $250m in Uber, owing to its worldwide operation in more than 200 cities, however the Delhi controversy of drivers has brought a small decline in its operation. Uber at present announced its plans in self driving cars teaming up with Carnegie Mellon University in Pittsburgh, USA, which is actually expected to fund the Uber Advanced Technologies Center, according to its post in a blog.

Google with experience in the field also seems to have considerations on rolling out its own car- hailing service, if reports in Bloomberg are to be believed. An Unnamed source claiming to be close to Uber’s Board of Directors seems to hint about screenshots of app-based car rental service, which is already on roads for its staff.

Google’s Denial

However when Google has been asked for a response on this by BBC, they got a reply “think you'll find Uber and Lyft work quite well. We use them all the time."

This somehow sounds indistinct and does not give any clear cut idea whether Google would want to begin a new driver less cab service. Of course, Since the ground work is already over and Google has gained enough experience to run the show on its own its mulling over such an idea cannot be ruled out altogether.
However, speculations are still on stake because Google holds a fair share in Uber and going into business on its own might turn ruinous to Google too. Thus it is expected that Google would surely be testing the water before taking the plunge.

Uber’s Research Partner

Carnegie Mellon University which has partnered with Uber to assist in the research and technology aspect of this new venture has not left any stones unturned. They have proposed to develop newer technologies that would give proper safety while travelling and to look at maps also.

The University has enough learned and experienced faculty and staff who would surely be enthusiastic to assist such an endeavor. Research in the areas of mapping, safety while on the road and autonomy technology are planned to be conducted with combined effort of the University and National Robotics Engineering Center (NREC). Uber is very positive with the new project and is planning to take it ahead all the way.

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