Tuesday, 30 April 2013

iTunes Store and its growth in last ten years!


On 28 April 2003, Apple launched the iTunes Music Store. Ten years later, nearly half a billion people have an iTunes account and have purchased music, TV shows, movies, books and apps on the Apple store. That does not impress its competitors, more every day. Ten years ago, Apple sells more 30,000 iPods per month but makes no profit. Napster, Kazaa and incompetence of the majors have destroyed the music market and it becomes less difficult to keep a foot in the online music. But not necessarily in practice, which is an obstacle to the success of the iPod, which is nothing without music. Universal, Warner, Sony, EMI and BMG are persuaded by Steve Jobs and Eddy Cue, by which they ensures that it is possible to beat piracy, is "simply" more practical, more complete, more safer and better than him. They accepted and provide 200,000 pieces encoded in AAC 128, but only for one year and on the express condition that they are protected by DRM and readable only by the 13 million users of Mac OS X. On 28 April 2003, the iTunes Music Store opened its doors - a million pieces sold in one week, three million in six months. Majors grant exclusive to Apple and are eager to accept the launch of the iTunes Music Store on Windows.

At the same time, the iPod loses its FireWire port that provided the Mac and Apple's successful gamble: owner, shop owner, software port, it is now fully integrated ecosystem head. Apple last decade and can be read through the evolution of his shop. The iPod sales quadruple in the world. The iTunes Music Store was launched internationally in early 2004. The 5G iPod can play videos. Clips and TV series are added in late 2005. The Apple TV will soon be presented? The iTunes Music Store and iTunes Store is home movies. IPhone gains the ability to run third-party apps. The App Store is part of the iTunes Store. The large iPad screen is perfect for reading. Never mind, you can also buy books via iTunes since January 2010! Apple is the largest technology company in the world and the sales figures of his shop give dizzy. The iTunes Store is sold 25 billion songs in ten years, over a billion iTunes U downloaded in five years, a whopping nine billion dollars donated to apps developers and hundreds of millions of pounds digital sales. Apple is still the largest music retailer in the world - all media - with four times more market share than its main competitor, Amazon, which we cannot yet say that it is a dwarf. For it is today that the iTunes Store is at the top it is also the most turbulent. "People buy their music for as long as you can buy music," said Steve Jobs in 2003: ten years later, 62% of Americans believe that it is not essential to have his music.

The Apple co-founder drew red ball on Spotify even before its launch today; streaming services represent 15% of sales in the market for music. The numerous commercial operations around the streaming show Apple still has not lost the ear of the majors. The second decade of the iTunes Store may well begin with the launch of iRadio, a streaming service that will radically change the business model of the Apple store. Another track is that Apple become content producers, as for example with Netflix become House of Cards. It could start with the iTunes Festival, which will not be broadcast on TV this year - but could continue to be via the Apple TV. Imagine that it continues on this path with TV shows or movies: Apple TV is the only access to some exclusive content because it is the Apple products. The loop is looped and the iTunes Store is more than ever the Apple backbone.

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