Friday, 30 January 2015

Microsoft Gives Away More Office Software To Attract Mobile Users


Microsoft
Popular Application Give Away – Word/Excel/PowerPoint - 

The popular Word, Excel and PowePoint applications are now made available for free on Android tablets recently by Microsoft Corp, marking the latest step in its drive in order to get several mobile users as possible to use its software.

Besides this, it also released for its popular Outlook email program, an app to run on Apple Inc.’s iPhone and iPad with a hope of attracting millions of users who are familiar with Outlook from their work desktops. These are the latest releases which according to Chief Executive Officer, Satya Nadella is an attempt to fight back the initiative in the battle for mobile consumers where Microsoft had fallen behind Google Inc. and Apple.

With this release, last March, Nadella broke the decades of traditions by releasing a free, touch-friendly version of Office for Apple’s iPad prior to any such software made available for Microsoft’s Windows devices. Making its industry standard Office app available on Apple’s popular iOS and Google’s Android operating systems, Microsoft has created a possibility of building a base of users who could later be persuaded to sign up for Office 365, the full internet based version of Office which would be $7 for personal user for a month.

Test Versions of Office Apps on Android 

Test versions of the Office apps on Android had been offered by Microsoft for almost three months but Thursday marked the first day it was made available as a completed product from the Google Play online app store. Key elements of Microsoft’s top selling Office suite of application, namely, Word, Excel and PowerPoint were a hit on Apple’s mobile devices according to Microsoft, with around eighty million downloads since last March.

Moreover, Microsoft has plans in releasing new; touch friendly versions of its Office apps for Windows devices as well, later this year on release of the Windows 10 operating system. The latest version of Outlook app is based on a popular app that was made by Acompli and bought by Microsoft in December, will now enable iPhone and iPad users with a much easier way of linking email to calendars as well as working with file attachments. It is said that Microsoft is also releasing a test version of the Outlook app for Android users.

Microsoft – Growth for Cloud Centric Strategy

The upcoming Windows 10 operating system will be given away by Microsoft Corp as a free upgrade to users of the latest versions of windows and Windows Phone, being the world’s biggest software company is working on holding onto consumers in the new mobile age. Terry Myerson’s announcement, running the Microsoft’s operating systems group is a change for Microsoft which had charged for new versions of Windows, one of its main profit driven targets.

Microsoft needs a steady growth for its cloud centric strategy and Window 10 seems to be the main centre of the strategy. According to Myerson, Windows 10 is probably expected on the market this autumn and would be available for a period of one year as a free upgrade for Windows 7, Windows 8.1 and Windows Phone 8.1

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