Tuesday, 27 January 2015

Call of Duty Makes First Trip to China with Launch of Public Beta


Call-of-Duty
When it comes to the world of gaming, every sales record has been shattered by Call of Duty, the first person shooter franchise. Even though the game has been enjoying all the possible success anyone can image, they have been really absent or non-existent in a country which is known to be the most populous country, but for not long. The wait is over and the free-to-play version of the first-person shooter, Call of Duty Online, has been officially launched in China on an open public beta. This announcement was made by the publisher Activision on Monday. The game, which has been specifically designed for the Chinese market has been released in partnership with the Internet conglomerate Tencent Holdings. Internet conglomerate Tencent Holdings has been based in China.

Chinese Market

The game’s launch marks the entry of wildly popular franchise for the first time and that too it will be widely available for the consumers in China. Even though the gaming population in the country has crossed more than a million marks, some of the people still play either the games, which have been developed by domestic Chinese companies, or other companies, which have been carrying out their business outside in the United States of America. Call of duty (an American game) was not available in the country until now.

In China for many years, traditional games consoles like PlayStation and Xbox were banned. Last year, 2014, the country announced that they are going to life the ban and would start allowing the console makers to launch their devices within the country’s border with one catch point- the products have to be distributed by a Chinese company. A while back companies like Microsoft and Sony announced that they are planning to launch their consoles in China. Even though Xbox One at present is available in the country, but Sony was forced to postpone the launch of PlayStation 4 last week. According to the sources from Sony, the company is still not sure about the launch date of PlayStation 4 in China.

As soon as the information pertaining to the lifting of ban was spread, the American companies have started working on the idea of releasing or launching their titles in the country. According to the survey conducted in 2014, there are nearly 300 million people, who are part of the Chinese gaming population and out of this, one third of the people are interested in the first-person shooter games. This data was more than enough for Activision. As many companies have made their games free for consumers, it is no surprise that the company has chosen the online medium.

The title of game, which is full Call of Duty game has taken many aspects from popular franchise like Black Ops and Modern Warfare. The game comes with single-player campaign, full online multiplayer, and Survival Mode for co-op playing. The company is trying to get some money by encouraging the user to either purchase the game or rent the game items.



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