Monday, 15 July 2013

Google X, a Secret Lab!

Google; the Mountain View giant just not only develops computer and internet solutions. In the shadow, future applications, future energy, future vehicles, artificial intelligence and future technologies etc are studied by laboratory Google X. But recently their secret projects are suddenly revealed to the public. It is very strange but Google seems to play the card of full transparency on its development division.. Google X lab was Founded by Larry Page and Sergey Brin in 2010, this complex base is in Mountain View aims to develop the technologies of tomorrow and today we need to recognize that little was known about it until now. As odd as it may seem this department supposedly secret now finds itself in full light. This information were disclosed by some online sources, which tells more that the Mountain View giant has big and does not exclude any project if it is futuristic. Its latest acquisition in progress is also Makani Power. A startup that develops wind turbines mounted on drones and connected to the ground like kites. Eric Teller, the current director of Google X Lab, hopes the takeover lead to pioneering technology. As Larry Page said during the last conference Google I / O, Google develops IT solutions, but her current work allow it to connect with the real world. Regarding the acquisition of Makani Power no amount has been disclosed at this time, but in terms of the development possibilities are endless. "We look forward to working with our new colleagues at Google X for the turbine airborne something profitable," says Makani Power on its website. This may sound crazy, but "if you do not take your chance, no progress is made" believes Damon Vander Lind, chief engineer of the project. Such work on wind energy in the future could compete with fossil fuels, and especially to be a huge commercial success for Google. A niche where we do not necessarily expected. Constantly looking to the future, the main objective of Google is the same as its competitors in advance. How and in what direction? Nobody really knows, but the company's claim to want to save the future world; From all future problem of humanity, “we will find a solution and we will correct it," said the director of Google X Lab. Business Week says that since its inception, the lab seeks to impose itself as the heir of classical centers such as Bletchley Park, to whom we owe the modern cryptography, or the Manhattan Project, which created the first atomic bomb.

Today, companies withdraw from the research and prefer to turn to the side of innovation startups. By revealing its secret projects, Google seems to play cards on the table and show that it takes advantage of the situation to try to help. But then, the space elevator, teleportation ... It's the public fantasize and it stops there. Suddenly raise the veil on its secret department does not hide the fact that the company operates like any other. The purchase of small businesses is the best way to integrate new skills to innovate and expand its market by diversifying. For example Android, one of the biggest successes of Google, which were already existed at the time of the creation of Google X. The mobile OS is not born from a brainstorming session in Mountain View. Many people forget. This mobile operating now present on 75% of Smartphones worldwide system was originally developed by a startup acquired in 2005. Not sure today the acquisition of high-tech kites Makani Power works as well. Designed by Google and straight out of the X Lab, there is also the Google Glass. According to optimistic forecasts Business Insider Intelligence, 21 million pairs could be sold annually by 2018. If the price is around $ 500, this would be a market for Google to $ 10.5 billion over the next five years. But this is debatable. Currently, the geeks only seem to be really ready to wear. Such success will obviously depend on the interest of developers and especially the social integration of the product. Constantly be equipped with a camera that is not to the liking of everyone. Besides increased, signed a future innovations could be the reality namely Google Car.

 Testing vehicles already circulating throughout the United States and Director of Special Projects, Sergey Brin, has predicted that the unmanned autonomous cars will be on the market by 2017. "The world is no longer limited by IQ We are all limited by the bravery and creativity," said Eric Teller at a conference South by Southwest festival in Austin. A month ago, Eric Schmidt has surprised many by announcing that "by the end of the decade, everyone on Earth is connected to the Internet." Knowing that today 40% of the planet is connected to the Internet, the task seems very odd, but it may possible and Google has the skill to do it. To solve this problem, Google X Lab proposes to set up broadband transmitters on balloons sent at high altitude. Will keep for some time to head in the clouds. Seriously, all this comes at a cost! Who said research tells resources, and Google will give here a cold sweat to its investors. Mountain View can certainly afford such follies. For now, Google continues this and wants to show they like risk. Eric Teller believes that Google X Lab should not be judged solely on its financial performance, but also on the progress it brings. "We're still in our adolescence," he says. According to him, the research center will study two or three new projects per year. Google somehow becomes the Microsoft of the 2010s. With futuristic innovations in everything goes, the public will quickly dream. But in the real world, the more difficult will obviously sell these inventions and especially to get to the sale. While at Google X Lab are the open side research and development, it is much more difficult to obtain information on the work of Apple Technologies division led by Bob Mansfield. The iWatch is obviously one of great expectations, but Apple seems otherwise master its internal circuitry. Two modes of management opposed. On one side the transparency of Google, where one of the founders directs all, manages records and left a colleague freely invent the future. The other, a more decentralized method work and much less exposed. Apple is more discreet coordinating its research around small teams to think about the future of computing. Beyond imagination, Google remains to be seen which of the two techniques will be most productive.

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