Wednesday, 13 August 2014

Microsoft and Amazon Rides Together to Ensure A Strong Market Response for Xbox One


Xbox One
In the world of online shopping, amazon.com has been one of the biggest names worldwide. Microsoft, a company whose name is enough to reflect its glory, has set its feet in the field of online retail with a mutual understanding with Amazon. Microsoft has set this bond with Amazon to retail their gaming console which is a patent production from their house. The X-box gaming console can be bought by interested customers only through the internet, and exclusively from Amazon.

For the Xbox one, which has been a revolution in the field of Video gaming on television, Amazon has opened its pre-booking.Microsoft’s Interactive Entertainment Business or the IEB is the division that is responsible for designing and manufacturing the Xbox gaming consoles. These are highly in demand in the market as it is considered to be one of the best gaming devices with its utter perfection in performance. Amazon will make it open for sale on the 1st of September this year.

How this kid of mutuality balances both ends of business. 

Indian e-commerce giant, Flipkart has taken up this business strategy to act as the sole retail partner. They joined hands with cell phone manufacturers like Motorola and Xiaomito retail their handsets in India. These companies will not have them retailed in shops but only through online shopping with the help of Flipkart. This kind of exclusive retailing helps maintain the company’s brand image while securing the profit margin.

They have made it a point to let Amazon handle the entire responsibility of marketing and selling their various Xbox products. Xbox is actually a series of gaming devices and it consists of the Xbox one, the Xbox 360 and the consoles or the game pads that brings a feel into the gamers. Microsoft’s publication of Xbox changes the entire scenario of gaming, and did not take long to build a fan base of its own.

The brand image of Xbox and its sale through Amazon. 

Microsoft has designed the gaming DVDs which are only meant for the Xbox devices only, they have a huge array of games and all of these will be available only on Amazon. If you are interested to buy an Xbox game, you have to get it from Amazon only as it is the only source of buying them. The various Xbox accessories including its stand and wireless gaming consoles will be available through Amazon.
Offers to attract pre-booking and its price in this online forum.

In India, Amazon will launch the Xbox one for sale this September 23rd, 2014; that is a few days after the products will be online. If you are looking for the Xbox one without a Kinect, you should be ready for a pocket pinch of Rs. 39,990 and if you can extend you r budget with another Rs 6000, you can have it with the Kinect. An amazing deal offered by Amazon and Microsoft will pull a huge list of pre-booking, as they offer a free Fifa 15 game for pre-bookers.

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