Wednesday 8 May 2013

Photographic Trick That Makes Child Abuse Hotline Ad Soemthing Special!

NAAR, a Spanish organization that helps children and adolescents who are victims of abuse, has established a commercial with two faces. One can be seen by adults (a normal child's head) and the other visible only by children under 10 years or measuring less than 1m34 (they are shown a picture in which we see the face of a battered child). The message for adults is: "Sometimes the abuse of children is seen that the abused child himself." And the children, "If someone hurts you, phone us and we will help you." An advertising genius who certainly deserves!

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