Wednesday 26 June 2013

Location-based advertising soon on Twitter

According to AdAge, Twitter prepares the introduction of ads based on the geographic location of users by the end of this year. Location-based advertising is a holy grail for advertisers and who are offering online services. And Twitter is about to catch up with Facebook in this area. According AdAdge, the micro blogging site is preparing for the arrival of advertisements based on the geographical position for the fourth quarter. The system push targeted ads to users around specific latitudes and longitudes. It will allow advertisers to offer discounts on their products or to report any sign of a person's presence nearby. Twitter already offers sponsored tweets based on certain metropolitan areas. A more targeted system would allow it to catch up on Facebook offering advertisements based on postal codes of its members since 2011.

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