Sunday 14 September 2014

FaceBook is Experimenting for Self- Destructing Posts

Image Credit: Jen Flitter/ twitter
It is expected that soon, Facebook users will be able to make their Facebook posts disappear. Facebook is testing with a new mobile feature and this function will allow the users to schedule their posts, which will vanish after a set amount of time.

The Next Web’s Paul Sawers first notice the experiment in Facebook’s iOS app, and later the same confirmed by company, that we are running a new feature on Facebook for iOS and it will allow the users to schedule deletion of their posts in advance. Last week, some screenshots, bubbled up on Twitter, that features the choice of expiration time, from one hour to seven days.

Previous experiments of Facebook: 

Till now, we know only little about this new and potentially permanent capability, this move can give the glimpse of Facebook’s strategy to be similar like Snapchat. In December 2012, it started nicely, with the introduction of app Facebook Poke (self-destructing messaging app). Well it was little sly and less permanent method to say Hi to any of friend, and because of lack of originality, it failed miserably. After that fiasco Mark Zuckerberg, decided that if his people can’t build a successful messaging app, so he will just buy one and in November 2013, made a bid of $3 billion to buy Snapchat, but later CEO Evan Spiegel declined the deal. Later, Facebook has adopted a different tactic to make up the loss, i.e. if you can’t buy them so copy them.

A year later, after acquiring WhatsApp, Facebook launch Slingshot, which is ephemeral photo messaging app with a feature to create something different and new space, where user can share everyday moments with their connections at once. The only difference between Slingshot and Snapchat was, that in Slingshot user can post more and can’t block a photo message unless user sent one back first.

In July, 2014, Instagram (Facebook owns) launched an international app known as Bolt, which was also same as Snapchat in function and looks and the main aim of app was to snatch up international users. Last month, Facebook broke off with its mobile messaging feature, and that move was the result of complaints on social media and poor App Store ratings.

Till now the only feature that Facebook had not tried, was the integration of feature self-destructing messages directly into its main app. This feature can bring more users to site on a daily basis and some specific posts would be deleted automatically after some time as per the wish of user. In the world of Silicon Valley, super-young and cool employees have to make some sacrifice for the success of this experiment as it is near identical reproductions for the archenemy’s product. Unfortunately, if this feature will also experience the same as Facebook’s past attempts to beat the Snapchat, than it is very likely to self-destruct in 10, 9, 8, 7…….

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