Sunday, 21 September 2014

Google Taking Control of OS through Android One

 Android One
Through Android one Google will be able to control their OS just like rival Apple Inc. and a lot of excitement and expectation has been linked with this launch. Currently, hardware partners of Google are not keen into launching any high-end devices for Android One.

If you are among the people looking for great hardware then you will be definitely disappointed. Spice, Micromax and Karbon phones, all have the similar specs and software. These devices will be getting all the Android updates at the same time as that of Nexus smartphones, which are some other hero devices. After a very long time an Android launch is not pertaining to the specifications. Android One is all about Google taking over full control of the OS from both software and hardware viewpoint.

In terms of hardware, all the partners of Android One will have menu of sorts to select the components they want to make the smartphones with and all these components will be selected by Google. In order to get a stock Android, the manufacturers will only have to pick and chose components.

Apart from the three partners which were announced by Google, the other partner includes Alcatel, ASUS, Acer, HTC, Lava, Lenovo, Xolo, Panasonic and Intex. Chipmaker Qualcomm are already onboard with Google on this programme. So this is great push for Android One.

Google is not rattled by the Android forks as far as software is concerned and they can’t have a considerable impact on the revenue of the company. The biggest issue that can be faced is about the vendors choosing the option to ship phones with applications which can replace the current apps of the Google as well. In Indian branded phones, the users have multiple browser options hence they tend to confuse people. With Android One the user will not have any such problem.

Google has been reportedly discouraging the use of alternative application stores. The company was also in discussion with Samsung as some of the apps which are available on Samsung line will allow the users to purchase content from Google Play. This will eat the revenue of Google as any apps purchased through a third party will not let the company any money.

Even though many people might not be impressed with the first wave of Android One device, it will certainly signify a change in the approach of Google. During the early stages of Android development, the aim was to ensure app development to be an easy process; a new feature was expected to be released with every new version released for Android.

This clearly indicates that the Android hardware needs to be upgraded with new OS versions; Google is already focusing on fine-tuning the ecosystem.

According to the reports, Google is working on standardization of hardware and software of the Android devices to a level which has not been seen before. Google is working on customizing their problem with positive approach.

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